COMMUNITY.

I’ve always believed we must use our time on this earth wisely, and if we use that time to bring people together, we’ll win. While many corners of the internet are designed to pull people apart, my work isn’t just about bringing people together, its about involving them creatively so they can build something worthwhile with you.

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Hill City Wear tester program

We wanted to create a community that built products with us and the idea was simple. Have the community apply to be a wear tester, we provide them gear, they provide us feedback to make the gear better.

Using the technologies of Facebook Messenger, Facebook Groups, and Twitter DM we were able to serve thousands of members with only a handful of employees.

“The test program not only can help to create a community of consumers who provide valuable feedback about Hill City's products while they're in the design stage, but also can help to identify future customers among an audience of brand enthusiasts.” - Mobile Marketer

in 2015 60% of all airbnb content was produced in house

at the end of 2017 over 90% of all airbnb content was community SOURCED through the social/content strategy

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