https://erictoda.com/media daily 0.75 2020-05-03 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg MEDIA https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587599658379-RSLEL1T0KZWG5G1UIJGL/Eric-Toda1-768x402.jpg MEDIA Gap Inc. Launching a Secret New Brand Today! https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1588297909620-9GF3FJZA81DTWMF37MK8/Screen+Shot+2020-04-30+at+6.50.21+PM.png MEDIA Adweek Executive Mentor Program https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587599851717-WU0O2CE702LP3W6UF7SB/Screen+Shot+2020-04-22+at+4.57.13+PM.png MEDIA How Apps like Messenger are Changing the Future of Marketing https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587702325816-HFFFCKL2OXHDMAW6WRDU/Screen+Shot+2020-04-23+at+9.25.04+PM.png MEDIA Unlocking the Potential of Messaging as a Marketing Channel https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587599946741-FUSUE6JB2YKNPB6U2R45/Screen+Shot+2020-04-22+at+4.58.38+PM.png MEDIA How se secretly built Hill City under the Gap Inc umbrella https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587600863720-C29XVHJSJK4KGVRJ62ST/file.jpg MEDIA Instagram Debuts Full-Screen Ads In Stories, Reaches 150 Million Daily Users https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587601317419-U4LICPGFENKR5N0KB0II/digiday-logo.png MEDIA How Hill City was built using Facebook Messenger https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587600370005-A9UGNCQKGN83WCZ7ZDJF/Screen+Shot+2020-04-22+at+5.05.50+PM.png MEDIA https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587600212102-QWT249W3OU5I0VJV43JY/images.jpeg MEDIA https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587600266617-T5J46DWHRW6P3OO6MBKI/Toda-Header-1024x427.jpg MEDIA https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587600548454-OENUBFBBM5WQUQI683MS/Screen+Shot+2020-04-22+at+5.08.42+PM.png MEDIA https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587600694767-EYSTY862DT4SPRV983J4/Screen+Shot+2020-04-22+at+5.11.11+PM.png MEDIA 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https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587582529845-EEG842EIQ5FC5FMLSMMO/Screen+Shot+2020-04-22+at+12.08.21+PM.png ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587582752535-RYL5VIMHW02SC6NQBF5C/Screen+Shot+2020-04-22+at+12.11.49+PM.png ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587587861017-41SB0ZCIZPCAHJPJSNNU/clothing-subscription-boxes-2x1-lowres9721.jpg ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/5962b644-22a5-4740-b244-997469c11552/YumiOrangePhoto.jpeg ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1620936439302-THT0M24Z8NBBRM4IKTMT/Screen%2BShot%2B2021-05-13%2Bat%2B1.03.55%2BPM.jpg ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/ee1debd9-aa16-49c3-ae94-baec4fb4b127/fav-image-scaled.jpeg ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1642698169537-MNE2QIPBNK9WM3IDJLJX/Screen%2BShot%2B2022-01-20%2Bat%2B9.00.14%2BAM.jpg ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/4930ab0c-fcf1-4708-8a54-9c3fdfc04baf/Screen+Shot+2021-05-13+at+1.19.03+PM.png ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/3bed98cb-4342-4b0d-9695-9f38df9f9316/1500x500.jpeg ME https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/50446dc1-7f23-436e-aac6-ff1d7819718d/Eric+Toda+3.jpg ME Photo Credit: Nate Fong Photography https://erictoda.com/speaking daily 0.75 2023-03-23 https://erictoda.com/other daily 0.75 2026-05-18 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg OTHER STUFF https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg OTHER STUFF https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg OTHER STUFF https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg OTHER STUFF https://erictoda.com/portfolio daily 0.75 2022-06-08 https://erictoda.com/portfolio/project-four-ex7xz monthly 0.5 2020-04-24 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587667058371-ED5TPUSSWRNCCLAAXOVG/Screen+Shot+2020-04-23+at+11.30.59+AM.png PORTFOLIO - Culture & Innovation https://erictoda.com/portfolio/project-two-7kbtc monthly 0.5 2020-05-28 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587613092794-4278QL2LKLKAUF37VPWC/Screen+Shot+2020-04-22+at+8.36.39+PM.png PORTFOLIO - Content https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587613443265-W5M9NNKFVHNE87IP1CEG/image-asset.png PORTFOLIO - Content https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587613239377-VGBH29KE8CPRUX5WMV2D/Screen+Shot+2020-04-22+at+8.40.19+PM.png PORTFOLIO - Content https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587615346301-7NPRMIPC46QOWOCG2JYH/Screen%2BShot%2B2020-04-22%2Bat%2B9.14.46%2BPM.jpg PORTFOLIO - Content - What Starts On Social. Great. You perfectly tailored the copy to hit 240 characters, square adjusted, and posted at the exact right time for engagement. Just because you did that doesn’t mean the content journey ends there. https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587610282052-1NTCTM9EJ5OG25VJNR7Q/Screen+Shot+2020-04-22+at+7.48.00+PM.png PORTFOLIO - Content - Doesn’t Need To Stay There. Great content can live anywhere, even in experimenting with ‘traditional’ methods like print. Because when done right, the content lives a brand new life in a new medium, telling a much different part of the experience bringing the story to life. Brand: Hill City Editorial Content Series: The Hill City Magazine (Print) Original Mailing Date: October 2018 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587668136437-JA1CZ4KC58U153XXM86B/Screen+Shot+2020-04-23+at+11.55.07+AM.png PORTFOLIO - Content https://erictoda.com/portfolio/project-three-ea6kk monthly 0.5 2020-04-23 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587663795514-HZJBOLPCXXIBBHTWZ12Y/HillCityDMBot_Tweet_1.jpg PORTFOLIO - Community - Hill City Wear tester program We wanted to create a community that built products with us and the idea was simple. Have the community apply to be a wear tester, we provide them gear, they provide us feedback to make the gear better. Using the technologies of Facebook Messenger, Facebook Groups, and Twitter DM we were able to serve thousands of members with only a handful of employees. “The test program not only can help to create a community of consumers who provide valuable feedback about Hill City's products while they're in the design stage, but also can help to identify future customers among an audience of brand enthusiasts.” - Mobile Marketer https://erictoda.com/portfolio/project-one-m8prc monthly 0.5 2020-04-24 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587659426455-2GG0H27VC24E1BAVMJOX/Screen+Shot+2020-04-23+at+9.29.32+AM.png PORTFOLIO - Social https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587659810113-ZL2A5Y6MUO0MLIBXXH0E/Screen+Shot+2020-04-23+at+9.36.29+AM.png PORTFOLIO - Social - Nike: Football, Baseball, and Training Shifted from studio content across @nikeusfootball, @nikebaseball, and @niketraining to real community content from athletes, and real locations. increased engagement rate by 13% , leading all Nike channels in engagement rate for 2014. https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587659642139-JD9NNNR9X551N9HZ6ZDB/Screen+Shot+2020-04-23+at+9.33.32+AM.png PORTFOLIO - Social https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587660021822-T3FT658EJCIPDR0T58S7/Screen+Shot+2020-04-23+at+9.39.51+AM.png PORTFOLIO - Social - STITCH FIX Diversified away from pure studio content to curated community content during the summer of 2019 which increased engagement rates by 12%. https://erictoda.com/portfolio/building-brands monthly 0.5 2022-06-08 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/129970e3-aa75-42bd-9b94-4477a0d0aee3/FR8sA67VEAAKn8E.jpg PORTFOLIO - Building Brands Credit: ABC https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/6b931571-fdf8-4483-a2c8-9a0655511b6c/Screen+Shot+2022-06-08+at+1.57.14+PM.png PORTFOLIO - Building Brands Credit: Fast Company https://erictoda.com/published daily 0.75 2022-04-15 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1624470459322-EU9CA4SG1VY4TM0J7XNM/Screen+Shot+2021-06-23+at+10.47.23+AM.png PUBLISHED Original Publish Date: 2/11/2021 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1588349086580-OZF3LMROO393188BKFDN/Screen+Shot+2020-05-01+at+9.04.17+AM.png PUBLISHED Original Publish Date: 5/1/2020 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1624470534476-YSSFVJQUPIN9KZY62P0E/Screen+Shot+2021-06-23+at+10.48.34+AM.png PUBLISHED - Make it stand out Original Publish Date: 4/20/2021 Original Publication: AMA SF https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587592921498-FGLNUC1TSLFMMVXAAL88/Screen+Shot+2020-04-22+at+3.01.45+PM.png PUBLISHED Original Publish Date: 1/2/2020 https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/26ba64c2-ed07-4740-a180-8318cccd0eaa/Screen+Shot+2022-04-15+at+12.00.41+PM.png PUBLISHED - Make it stand out Original Publish Date: 2/23/2022 Original Publication: Adweek https://images.squarespace-cdn.com/content/v1/5ea08e91f7d7403a74fcf0c5/1587593024963-7ZIE5FNH0ST7Y8755US8/Screen+Shot+2020-04-22+at+3.03.17+PM.png PUBLISHED Original Publish Date: 4/22/2020