When you actively listen and engage with the communities you’ve built you can deliver them brand experiences in fun and interesting ways during cultural moments that matter most to them.
Culture & Innovation.
FACEBOOK LIVE X AiRBnb - National Parks
We identified that the centennial anniversary of the national parks was in 2016, and using social listening we saw the rise of ‘slow tv’; live streams of uneventful, still, and calm scenes - combined with our listings in or near national parks we live streamed ‘slow tv’ from the listings in national parks to our community.
Brand: Airbnb
Campaign: Centennial Anniversary of the National Parks
Results: 2.5m Impressions in over 12 hours, +98% sentiment
Awards: Finalst, Shorty Awards. Gold Distinction, Facebook Live.
Original Posting Date: August 2016
HILL CITY x Facebook Messenger
Understanding the community means to understand how they interact with you brand throughout culture. How do they want to be served? How do they engage with brands? In partnership with Facebook we developed first full service retail experience through Facebook Messenger to bring you Hill City any time of the day, no matter where you are in the world.